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Exchange type: Partnership exchange
Medicaid expansion: Yes
Enrollment update: A total 256,000 Illinois residents have enrolled in health insurance coverage through the Health Insurance Marketplace, according to the U.S. Department of Health and Human Services’ Feb. 12, 2014, enrollment report.
The total breaks down as follows, between Oct. 1, 2013, and Feb. 1, 20141:
Additional enrollment highlights included the following3 4:
According to a Feb. 12, 2014, Get Covered Illinois press release, GetCoveredIllinois.gov has had 965,000 visits since Oct. 1, 2013. More than 419,000 people have used the site’s screening tool that routes them to HealthCare.gov to enroll in a private health insurance plan or ABE.Illinois.gov to apply for Medicaid.
In related news: Get Covered Illinois this week began advertising in The Onion. While The Onion may be known for satirical news, there is nothing fake about the campaign designed to increase young adult enrollment. Get Covered Illinois is the first state to partner with Onion Labs, the publication’s creative services division, reports the Chicago Sun-Times. The campaign will include banner ads, a video, an editorial and a custom “news” section.5
Getting more millennials to enroll in health insurance remains a priority for state-based and federally facilitated health insurance exchanges. In its latest enrollment press release, Get Covered Illinois alluded to a recently launched marketing campaign “aimed at younger adults.” Furthermore, as the end of open enrollment nears, Illinois’ health insurance exchange hopes to reach the uninsured with a final outreach push including more than 200 events with more than 250 community partners across the state.
1GetCoveredIllinois.gov. (2014, Feb. 12). "HHS Announces ACA Enrollment Numbers for First Four Months [Press Release]."
2The Henry J. Kaiser Family Foundation. (2014, Feb. 12) "Marketplace Enrollment as a Share of the Marketplace Eligible Population."
3GetCoveredIllinois.gov. (2014, Feb. 12). "HHS Announces ACA Enrollment Numbers for First Four Months [Press Release]."
4 U.S. Department of Health and Human Services, Office of the Assistant Secretary for Planning and Evaluation. (2014, February 12). "Health Insurance Marketplace: February Enrollment Report: For the Period: October 1, 2013—February 1, 2014."
5Thomas, Monifa. (2014, February 10). "Illinois, The Onion Partner to Push Health Insurance." Chicago Sun-Times.
Jenifer Dorsey is a freelance writer whose specialties include health and fitness, wellness, sports and recreation. She is a competitive amateur track cyclist who also enjoys mountain biking, hiking, camping and other outdoor adventure. Jenifer received a B.A. in journalism from Columbia College Chicago and is an MFA candidate at Naropa University. She lives in Colorado.